Video revenue – monetizing video and youtube promotion

And so here I am getting excited about advertising revenue from blogging and your site – you probably might still be a little skeptical about what my now $1 p/day earnings represent in the future, but then I’d forgotten all about revver and the ad supported video situation!

Youtube has begun offering in video adsense advertising and adsense offers video enabled ads so the crawl towards monetization is definitely on! 

What I read into this piece for musicians is as I said! HUNDREDS OF REVENUE STREAMS!!!! You may only be making a few bucks a day off your blog, a few off your videos, selling a few downloads, selling a few CD’s, collecting royalties but it all will start to add up.

ALSO I hope I get round to posting an update on our youtube promotion because I feel like we’re really starting to make progress here finally!!! So check out our digital artist services if you’re interested in video promotion, video promotion starts @ $US200p/month.

If you’re serious about youtube promotion, video promotion, marketing your videos, and preparing for a new era where all producers of online video content will get paid  - all that kind of thing, get in touch with us @ Kurb!!! 
Check this out from Silicon Valley Insider:

 

Online video company Revver announced that it has paid $1 million in revenue share to video producers over the past year.  With the help of a calculator and some additional reporting from NewTeeVee, can learn a lot from this nugget.  Would-be online video producers, listen up.

NewTeeVee calculates that this payout translates to approximately $40 per REVVER producer per year, which obviously means that a handful make some money and most make nothing.  One well-paid producer says he is making $1,000 to $3,000 a month. The highest paid Revver producer is reportedly EepyBird, which has “earned over $50,000 to date for the nearly 11 million views garnered by the Extreme Diet Coke & Mentos Experiments clip.” 

Unfortunately, after the splits, the [half a cent per view] is still far below the level needed to sustain life at most online video production shops (you could probably make more money writing short stories).  So don’t quit the day job just yet.

 

 

Kurb is a media promotions company providing a regular blog on digital music promotion, marketing digital content and creating revenue from new media online.

Kurb also provides online promotion and revenue management services for musicians and artists internationally 

All the best with your project, from KurbFor direct enquiries get us on gmail as kurbpromoDIGITAL COACHING AND ONLINE MANAGEMENT STARTS @ $NZ250

 

Online promotion activity update

Okay got a bunch of blogs coming up, particularly continuing to address practical online promotion activity as I felt in responding to my clients questions there was an opportunity to get back to some basic stuff on my blog for those keen to learn and not get too ahead of myself!

lets start off with some quick titbits:

- Google PR update

- Kurb homesite shifts hosts; years of work undone: How badly will changing hosts effect my search rankings???

- Ad supported revenue rampage produces results!!!! Have already jumped to earning over $US1 a day only days after the rampage!

- Ad words is tu meke (That’s “Too Much” in Maori) had to SUSPEND my adwords campaign due to unsustainable demand on my services causing me to reflect when it’s right for artists to start using the power of adwords

The internet marketing and blogging world is going frantic as googles Page Rank system updates today which they do every 2-3 months/ Remember Page Rank isn’t directly related to your search rank, but an indicator of how much authority your site passes on to others – which determines your search rank.

That’s why having my sites and blogs rank highly is important for me passing on that authority when linking to my clients and other partners in my work.

No shift on my wordpress blog which is at a reasonably healthy PR4, or any of my dozens of satellite blogs that im cultivating for the purpose of long tail ad supported earnings but my blogspot blog did jump from PR2 to PR3.

But the killer for me was discovering this morning that the whole kurb website has been moved to another host by my guy who helps me out with the tech side of things and despite the update the whole of the kurb site . . .

IS BACK AT SQUARE 1!!!!! PAGE RANK ZERO!!!!!

So whats the take away?

A lot of the kurb home sites influence comes from the fact that I’ve been working on it for YEARS, before myspace, before I even started Kurb as a business, when I launched it as an e-zine as part of the record label I was running back in 2004.

4 years online is a really important reason why the kurb site is influential and thats why I suggest in online promotion, dont obsess over it, just get started, because it may be a long way down the line before you see the benefits. 

BUT this is why it is so important to set your website up for long term sustainability and accessability and don’t cut corners. This thing could be your bread and butter for 20 years or more!

It will be interesting to see how this effects traffic to my business! I am getting my own hosting set up straight away through http://hostgator.com just so I’ve got options.

I’ve made my website my biggest asset by slowly building, optimizing and turning it into a place where a chain of events gets put into place that ends with me making revenue. And I do!

Following the ad supported rampage last weekend where I added adsense as well as amazon associates to all my little blog projects as well as my website my blogging income has LEAPT up to over $US1 p/day!!!! My goal of having each blog earning a $1 p/day by next year might not be that far off!

And GET THIS, I have actually had to pull the plug on my adwords campaign because my $40 p/week budget was just getting more business than I could cope with.

Now adwords – googles ad platform, you see those damn little ads on myspace, everywhere – for musicians deserves a whole blogpost but the points I wanted to make is that i’ve been using adsense on my site for months on a website I knew already “worked” – people were emailing me, calling me, so I knew that what I had created was compelling enough for people to act.

More people visit, more people are compelled, more people act. Thats why adwords advertising is something a musician should definitely think about using but only once their website reaches that point that it is converting – people are signing up to the mailing list, people are downloading songs and engaging in ways that can be monetized either immediately or eventually.

In theory the kind of customisation and targeting delivered by Google represents a new paradigm in advertising which is an opportunity for all content creators to both grow their audience and create revenue from it. But this stuff – the highly nuanced targeting, the development of ad text, following a few marketing basics -y’know this is stuff that I’ve got a pretty good grasp on and I suggest this is another reason why an act might look at getting on a online promotion and digital coaching packages from kurb. if you’ve got the budget combined with marketing skills and experience in this area, – and of course a killer propostion – this method can be staggeringly effective.

Kurb is a media promotions company providing a regular blog on digital music promotion, marketing digital content and creating revenue from new media online.

Kurb also provides online promotion and revenue management services for musicians and artists internationally CD / DVD printing and duplication and poster services.Our physical media services come with free graphic set up and support, free delivery, and free promotions advice and support for musicians. 

And the best value fast turnover physical media services in New Zealand including

 

All the best with your project, from KurbFor direct enquiries get us on gmail as kurbpromoDIGITAL COACHING AND ONLINE MANAGEMENT STARTS @ $NZ250

 

Ad supported music revenue rampage: Amazon Associates affiliate

Interested in making money off your music or other digital content? Kurb provides online promotion and revenue management services for musicians and artists internationally And the best value fast turnover physical media services in New Zealand including CD / DVD printing and duplication and poster services.

I WAS waiting to post about a bunch of stuff thats going on including youtube promotion and stuff but coming off the back of my big time $10 Adsense earnings this month as a blogger I’ve just embarked on an ad supported revenue rampage. I’m sure me being proud as punch of my $10 raised a few sniggers of indifference but now I’ve got my foot in the door I’m going for the jugular!

I earnt this money doing nothing other than what I’d do otherwise. Write on my blog. I’m wading into this big time to help musicians and other content creators get paid for what they do.

It’s a brave new world.

Monetizing free content people. That’s the name of the game. No money changes hands between you and your fan base theres no hard sell because theres no sale! Attention is the value that artists and creators offer advertisers.

So my first effort in ramping up my ad supported revenue earnings as well as knowledge and experience was taking the next step - into affiliate marketing, and signing up as an Amazon associate, so I can run their ads on my sites and blogs, and if any one clicks through the ad and amazon makes a sale I get 10% as commission!

 you can check out my ad units here:

http://kurbpromotion.blogspot.com

http://www.kurb.co.nz

 

Now this code is 3rd party javascript which a lot of sites like myspace won’t allow, not only because its easy to slip in something nasty but also the last thing myspace wants is YOU making advertising revenue of their site, because their site is designed for them to make revenue off you!!!!

And so similarly now AGAIN we’re having a problem on wordpress!!!! Blogger is an immensely popular, useful and basic platform which allows pretty straightforward integration of this advertising stuff but all the action is on wordpress!

What’s to be done? What I’ve done for myself and most of my clients is signed up for a free wordpress blog, when what I really need to do now is learn the free wordpress software platform and the technicalities of maintaining wordpress blogs myself because by using the software platform instead of the free online platform it allows you acces to a endless host of awesome free designs and plug in applications – just like facebook – yknow – that will allow you to add all kinds of functions to your wordpress and all importantly java boxes for us to ram full of ads!!!! arhahaha 

Okay so back to these ad units.

Google serve thier ads based on relevancy to the content on your page and the demographics of the person viewing the ads it’s all very clever, I guess it’s why they’re the biggest generators of ad revenue in the world – theyre very good at it, and of course they have all the data.

We have to recognise the expanding role that such data will play in connecting users and consumers with content and products. Yes big brother is watching. But he’s really only interested in selling you something.

So like Google, Amazon offers a whole range of ad unit options and I chose the ”Omakase” unit because it runs on the same premise of responding to the content and the user in selecting which products to display, and also like Google, you have to cross a $100 threshold before you get your first cheque, so if you’re starting from scratch thats a good 6 months away as they only pay directly on $10 threshold to US based partners.

This was the point I started rampaging and adding google adsense and amazon associates to every blog and decided with the Kurb site doing so well as a result of my SEO work, it was time to tool that up too.

You see it’s important to build and mainatain your relationship with your “true fans” over time but for every true fan – especially if I do my job well – theres going to 10 or maybe a lot more people who are only passing through or who are casual fans, who are not there to make any kind of investment in what you’re doing, and if while they’re checking you out there’s an opportunity to make 20c, I’d suggest thats opportunity, because its only a matter of perserverance over time before thats happening 100 times a day.

That way the work I do, and other promotion spends you employ to promote your website – such as adwords for example which has become a marketing staple here at kurb - not only builds your exposure and brand, not only gives you the opportunity to connect with those few rare fans who will support you directly by purchasing your music and other related products and services, but allows you to recoup from less accurately targeted traffic who click away through ads.

Now Google is what I’ll be using on my website because theyre excellent at connecting your traffic with little ads just for them, but for Amazon, and Ebay which also has a similar program which I will be checking out - to make you money its about connecting your audience with stuff theyre actually likely to want to fork out for and in the future I think smart bands working with smart people (like me! haha) are going to be able to put together offers featuring the kind of products (I mean just imagine anything on ebay) that the kind of people who love your music are just going to be snapping up!!!!

Andrew Dubber from new music strategies has just gone and opened his own online music store – why wouldn’t it be an excellent idea for you to sell other music from your site and recieve a commission? THEN what you’re actually doing is creating value as an OPINION LEADER!!!!

This is basically ad supported revenue madness!!!! Let’s crank that content people, lets get those platforms rockin’ and lets monetize!!!

 

Now that we’re stepping up the ad supported revenue onslaught delvinging into the affiliate game, you gotta realise theres still much more to come! Learning about CPM and CPA adds, lets not forget about paid leads like myfuncards that I discussed earlier that could be used to seriously leverage a committed fanbase into a decent earn.

I still don’t know what a chitika minimall is nor have I checked out clickbank but once you can show decent data for the traffic on your site (100+ unique visitors per day) even more options become available from using more specialised and high reward programmes like and even selling advertising space on your site or blog to a local business or auctioning it online!!!

Okay. I’m excited. I’m not saying cover your sites and blogs in huge ugly ads so they look cheap and nasty. I’m not saying ad supported revenue will create a windfall.

But for musicians who are willing to persevere with creating regular consistent content it might just be a lot more rewarding and a lot less painless than pushing those little plastic discs or hauling your show around every watering hole that will take you.

AD SUPPORTED MUSIC REVENUE IS SO HOT RIGHT NOW!!!

For more, check out Marc Cohen’s Ad supported music central:

The Ad-Supported Music Central blog provides news, analysis and opinion about the market for free, listener selected, recorded music that is supported by advertisers. The blog is written by Marc Cohen, founder of Lirix, Inc., www.lirix.net, the developer of on-device dynamic ad insertion and a pioneer in the field of advertising supported music.

He JUST blogs about ad supported music. His bag is more about integrating and including advertising into the download of digital products such as mp3’s but i’m telling you, it just shows the scope of this new paradigm!!!

Kurb is a media promotions company providing a regular blog on digital music promotion, marketing digital content and creating revenue from new media online.

Kurb also provides online promotion and revenue management services for musicians and artists internationally 

And the best value fast turnover physical media services in New Zealand including CD / DVD printing and duplication and poster services.Our physical media services come with free graphic set up and support, free delivery, and free promotions advice and support for musicians. 

 

All the best with your project, from KurbFor direct enquiries get us on gmail as kurbpromoDIGITAL COACHING AND ONLINE MANAGEMENT STARTS @ $NZ250