www.kurb.co.nz

web 2.0 and artist promotion

Video revenue – monetizing video and youtube promotion

And so here I am getting excited about advertising revenue from blogging and your site – you probably might still be a little skeptical about what my now $1 p/day earnings represent in the future, but then I’d forgotten all about revver and the ad supported video situation!

Youtube has begun offering in video adsense advertising and adsense offers video enabled ads so the crawl towards monetization is definitely on! 

What I read into this piece for musicians is as I said! HUNDREDS OF REVENUE STREAMS!!!! You may only be making a few bucks a day off your blog, a few off your videos, selling a few downloads, selling a few CD’s, collecting royalties but it all will start to add up.

ALSO I hope I get round to posting an update on our youtube promotion because I feel like we’re really starting to make progress here finally!!! So check out our digital artist services if you’re interested in video promotion, video promotion starts @ $US200p/month.

If you’re serious about youtube promotion, video promotion, marketing your videos, and preparing for a new era where all producers of online video content will get paid  - all that kind of thing, get in touch with us @ Kurb!!! 
Check this out from Silicon Valley Insider:

 

Online video company Revver announced that it has paid $1 million in revenue share to video producers over the past year.  With the help of a calculator and some additional reporting from NewTeeVee, can learn a lot from this nugget.  Would-be online video producers, listen up.

NewTeeVee calculates that this payout translates to approximately $40 per REVVER producer per year, which obviously means that a handful make some money and most make nothing.  One well-paid producer says he is making $1,000 to $3,000 a month. The highest paid Revver producer is reportedly EepyBird, which has “earned over $50,000 to date for the nearly 11 million views garnered by the Extreme Diet Coke & Mentos Experiments clip.” 

Unfortunately, after the splits, the [half a cent per view] is still far below the level needed to sustain life at most online video production shops (you could probably make more money writing short stories).  So don’t quit the day job just yet.

 

 

Kurb is a media promotions company providing a regular blog on digital music promotion, marketing digital content and creating revenue from new media online.

Kurb also provides online promotion and revenue management services for musicians and artists internationally 

All the best with your project, from KurbFor direct enquiries get us on gmail as kurbpromoDIGITAL COACHING AND ONLINE MANAGEMENT STARTS @ $NZ250

 

April 30, 2008 Posted by Matt Turner | advertising revenue, online promotion, secret techniques, video marketing, web 2.0, youtube promotion | , , , , , , , , | No Comments Yet

Online promotion activity update

Okay got a bunch of blogs coming up, particularly continuing to address practical online promotion activity as I felt in responding to my clients questions there was an opportunity to get back to some basic stuff on my blog for those keen to learn and not get too ahead of myself!

lets start off with some quick titbits:

- Google PR update

- Kurb homesite shifts hosts; years of work undone: How badly will changing hosts effect my search rankings???

- Ad supported revenue rampage produces results!!!! Have already jumped to earning over $US1 a day only days after the rampage!

- Ad words is tu meke (That’s “Too Much” in Maori) had to SUSPEND my adwords campaign due to unsustainable demand on my services causing me to reflect when it’s right for artists to start using the power of adwords

The internet marketing and blogging world is going frantic as googles Page Rank system updates today which they do every 2-3 months/ Remember Page Rank isn’t directly related to your search rank, but an indicator of how much authority your site passes on to others – which determines your search rank.

That’s why having my sites and blogs rank highly is important for me passing on that authority when linking to my clients and other partners in my work.

No shift on my wordpress blog which is at a reasonably healthy PR4, or any of my dozens of satellite blogs that im cultivating for the purpose of long tail ad supported earnings but my blogspot blog did jump from PR2 to PR3.

But the killer for me was discovering this morning that the whole kurb website has been moved to another host by my guy who helps me out with the tech side of things and despite the update the whole of the kurb site . . .

IS BACK AT SQUARE 1!!!!! PAGE RANK ZERO!!!!!

So whats the take away?

A lot of the kurb home sites influence comes from the fact that I’ve been working on it for YEARS, before myspace, before I even started Kurb as a business, when I launched it as an e-zine as part of the record label I was running back in 2004.

4 years online is a really important reason why the kurb site is influential and thats why I suggest in online promotion, dont obsess over it, just get started, because it may be a long way down the line before you see the benefits. 

BUT this is why it is so important to set your website up for long term sustainability and accessability and don’t cut corners. This thing could be your bread and butter for 20 years or more!

It will be interesting to see how this effects traffic to my business! I am getting my own hosting set up straight away through http://hostgator.com just so I’ve got options.

I’ve made my website my biggest asset by slowly building, optimizing and turning it into a place where a chain of events gets put into place that ends with me making revenue. And I do!

Following the ad supported rampage last weekend where I added adsense as well as amazon associates to all my little blog projects as well as my website my blogging income has LEAPT up to over $US1 p/day!!!! My goal of having each blog earning a $1 p/day by next year might not be that far off!

And GET THIS, I have actually had to pull the plug on my adwords campaign because my $40 p/week budget was just getting more business than I could cope with.

Now adwords – googles ad platform, you see those damn little ads on myspace, everywhere – for musicians deserves a whole blogpost but the points I wanted to make is that i’ve been using adsense on my site for months on a website I knew already “worked” – people were emailing me, calling me, so I knew that what I had created was compelling enough for people to act.

More people visit, more people are compelled, more people act. Thats why adwords advertising is something a musician should definitely think about using but only once their website reaches that point that it is converting – people are signing up to the mailing list, people are downloading songs and engaging in ways that can be monetized either immediately or eventually.

In theory the kind of customisation and targeting delivered by Google represents a new paradigm in advertising which is an opportunity for all content creators to both grow their audience and create revenue from it. But this stuff – the highly nuanced targeting, the development of ad text, following a few marketing basics -y’know this is stuff that I’ve got a pretty good grasp on and I suggest this is another reason why an act might look at getting on a online promotion and digital coaching packages from kurb. if you’ve got the budget combined with marketing skills and experience in this area, – and of course a killer propostion – this method can be staggeringly effective.

Kurb is a media promotions company providing a regular blog on digital music promotion, marketing digital content and creating revenue from new media online.

Kurb also provides online promotion and revenue management services for musicians and artists internationally CD / DVD printing and duplication and poster services.Our physical media services come with free graphic set up and support, free delivery, and free promotions advice and support for musicians. 

And the best value fast turnover physical media services in New Zealand including

 
All the best with your project, from KurbFor direct enquiries get us on gmail as kurbpromoDIGITAL COACHING AND ONLINE MANAGEMENT STARTS @ $NZ250

 

April 30, 2008 Posted by Matt Turner | advertising revenue, artist management, internet marketing, monetizing, music promotion, online promotion, small business, web 2.0 | , , , , , , , , | No Comments Yet