What’s a blogasm? I dunno but you’re getting a list of bullet points any way
- My official blog has moved to http://www.musicmarketingblog.info its still a bit of a mess over there but we’ll get there. Let you know as soon as the adsense and all the rest is set up (IE ugly 90’s corporate theme has gone) and we’re ready to unveil. No doubt things could take a while to sort out. I got a dozen client blogs I gotta launch to follow, but we’re climbing the sheer face of the learning curve on wordpress!!!
- I mean go take a look at kiwi musician Tono’s blog at http://www.tono.co.nz for an example of a great little wordpress platform blog. Going to be going over some points soon about what I liked so much about Tono’s blog.
- Been researching more advanced affiliate stuff. unbelievable. Pages and pages of products and offers. Seriously – am I crazy to think that if a musician can earn 75% revenue on the sale of a vast variety of products – many of them digital services, tools and information products, why are we still trying to sell our music when people clearly don’t want to pay for it?
So I did a search on “pirates” and sure enough . . . there was a $19 ebook offered by partymoms.com on how to have a pirate themed birthday party. So I’ll put a big fat banner ad up on my pirate sites and each referral that generates a sale of the book I’ll be banking $US15 thank you very much!!!
- had another massive brainwave that must be acted on and blogged about stat. I totally underestimated trademe and am going to be launching a dedicated trademe strategy as both part of my music marketing community and my artist community. You’ll have to wait and see how I play it lets just say I won’t be expecting a Christmas card from www.amplifier.com
Let’s do the math:
Amplifier.co.nz takes $1.23 including tax and costs on a sale of $2
Trademe takes .50c on a sale of up to about $9 from which point it is 5.9% and you can sort your own issues out with the tax dept.
Of course it is your responsibility to make sure the customer gets the mp3. That’s where Kurb comes in setting up a system that kiwi muso’s can use
- Artists as pussies. I am really worried about artists who are pussies. When I was 20 I left my degree to become a musician despite the fact that writing words was obviously what I was good at. So I was on the benefit living in crusty flats for 5 years being a musician before I even started Kurb. Y’know, I didn’t have kids, I didn’t get too many girls, and I didn’t have a job, all I did was play crappy gigs to hardly anyone, lost money on every one of about 6 or 7 national tours – despite spending most of my time working on my songs and so if you think a few hundy in my back pocket buys you a career a few months later, don’t even go there. You are not cut out for this.
A Career in music is something you build over YEARS.
Maybe not in the movies, but definitely in real life and particularly on the internet without the multi million dollar marketing muscle of a major label.
(PS if you do have a half a million to spend on your promotion campaign I’m sure we can put it to good use! :p)
- Bangalore boys. The Bangalore boys are now an integral part of Kurb strategy. I don’t want to talk too much about it because that’s for the http://newmusicmarketing.com forum and not for every clever dick on teh interwebz.
There’s a whole lot of stuff that soon I wont ever have to do because the Bangalore boys are going to be all over it. And there’s stuff that artists need that I can’t offer at dirt cheap muso prices because I simply don’t have the skills or the time! And web design drives me nutty!!!
That’s why we got Bangalore boys on speed dial. Podcasts, WordPress stuff, Myspace campaigns, web design, all those infuriating or boring jobs are going to Bangalore.
That means more time in the new forum talking to you guys about solid marketing principals, fan interaction, the progressive functionality of technology . . . and answering all your questions . . . and blogging of course!!!
- What else is going to be in the forum? Well the day I start charging for access, probably in August, I’m going to drop a whole lot of stuff in there.
There’s going to be a bare-all on myspace for a start – you are going to get unflinching truth about myspace. A backlinking bible for those who want to dominate google with some good old fashioned hard graft, plus I’ll also be able to discuss Social Media, Adsense Pay per click advertising and Affiliate marketing a little more openly.
Not only do you get walk through stuff of each step explained – because honestly you don’t want to have to pay us to administer your earnings until you actually have decent earnings – but you also get told the insider stuff.
_ what about the last part of the “getting your head round online digital headline-stuffed-with-keywords promotion music marketing” series?
okay okay! Can’t you see I’m having a blogasm here!
Music. Marketing. Management.
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