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web 2.0 and artist promotion

Successful Music Career Strategies In The New Music Industry

Kurb Promotions provides online Music Marketing and Management Services for Artists.

Email: kurbpromo@gmail.com – Massive Free Facebook Promotions Campaign offered in January with every 3 month package. Our services include:

Hardly anybody in the music business understands that the older model of how to successfully promote a newborn act is obsolete. The record companies are all aware that there is a big problem but they impact no idea what the solution is. What they do understand is that they are unable to recoup their investment in flat instance with a good producer, the cost of a good video, the business budget, and the cost of the prototypal promotional road tour from the profits on a prototypal impact CD. An act must be capable of repeating and sustaining their initial success in the flat in order for a record company to make a profit because the needed investment has increased dramatically. Ever since the mid 1990’s the record companies impact become painfully aware that there are no acts containing songwriters who can keep on composition more impact songs. All the newborn acts since the mid 1990’s impact one, two, maybe three good songs at the most, and any person who’s purchased a CD since that instance will testify to that. The record companies also know that MP3 downloading on the internet is a factor that has negatively affected their profits. Put that together with their quality to find sustainable newborn acts and you impact the two main reasons why so many record companies are losing money. The ones that are not losing money are the ones that impact a library of popular artists from the past who continue to sell. The record companies now understand that the internet is the newborn communications medium, it’s here to stay, and they are all trying to figure out how to verify plus of it. Their pattern has ever been to watch the numbers, analyze the trends, and then try to jump on board and ride the wave for as long as it lasts. If I told them what the respond is to the problems they face, they simply wouldn’t know what to do with the information.

The newborn instruction for success is to impact the right factors in place first, and then to use the internet’s full potential to bring the artist to the attention of the entire world.

Step 1:   In order to create a impact record it is needed to impact a impact song. So what is a impact song? It’s a song that is so blasted catchy that after chance it digit instance people cannot get it out of their minds and they will spend money to own the CD. The best producer cannot produce a impact record without having that kind of raw material. My older friend Gary Kelgren said it best – \”You can’t polish a turd\”.

Step 2:   In order to create a impact music artist on the internet, of course it is needed to impact digit or more impact songs that impact been properly produced, but it is also needed to impact a \”hit web site\”. So what is a impact web site? Obviously it’s digit with thousands of \”hits\” per day but that’s not the point. The point is that in the same artefact that a impact song works for a listener, a web site must grab a net surfer’s interest within the prototypal 5-10 seconds and hold their interest long enough for them to find the impact songs and listen to them. But it should also contain entertaining content for people to read and enjoy because a good web site is a much more complex form of entertainment. The best web sites are the ones that impact great creative composition and cannot be digested in digit sitting, so people will keep coming back for more entertainment. This kind of web site cannot possibly be designed by a web site design professional because real creative and entertaining composition is not for sale at any price. That means the successful artist of the future needs to be more than meet a musician in order to verify full plus of the newborn job because the web site needs to reflect the artist’s personal expression, and nobody can do that except the artist.

Step 3:   Creative internet promotion. The newborn instruction for success may not even require an business budget for proper promotion of the web site in order to achieve thousands of hits per day if the promotion is creative enough. But the two previous steps are absolute prerequisites for success in the newborn medium. A money-losing promotional road tour will be nonmeaningful and unnecessary until a large audience is developed by building an internet fan club and selling enough CD’s to warrant a road tour that will turn a profit.

The newborn instruction also contains the potential for making the older costly distribution networks obsolete because purchasing directly over the internet could eliminate the necessity for retail mark-ups and thus maximize profits for all concerned. The Recording Industry Association of America has the correct statistics on what music is actually selling as opposed to what is being played on the radio and what the record companies are trying to market. They list The Beatles as the best selling act/artist of all instance with 166.5 million albums sold in the USA alone. They list Elvis second with 117.5 million units sold, Led Zeppelin ordinal with 106 million units sold, and the top 25 are dominated by classic rock acts including The Doors, The Stones, Pink Floyd, The Eagles and many others. I conceive it’s very momentous that those statistics are becoming geometrically nowadays greater than the number of albums that they sold during their performance lifetimes. What has happened and is happening is that the young people of today are discovering them in droves and buying their music. Traditionally, the record buying public has ever been young people between the ages of 12-25 and those demographics impact not changed. What this means is that the potential for profit in newborn classic rock and roll music is beyond calculation.

January 10, 2009 Posted by Matt Turner | Music Industry Business, artist management, internet marketing, monetizing, music promotion, online promotion | | 1 Comment

Youtube Promotion and Online Video Marketing Services

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Need Youtube Promotion – online video marketing? Email Me, Matt; kurbpromo@gmail.com

- Authentic views/Free Facebook and Myspace Campaigns included/50,000 Authentic views Guaranteed with every $500 promo!!!


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One of the viral marketing phenomenon is You Tube Marketing; We have encountered this as we go through on our daily life, emails, television shows and social networking sites.

How this can be emphasized by the social networking sites like You Tube where you need to deliver your message and circulated amongst your target market?

The powerful selling tool considered is the word-of-the-mouth; videos are integrated to online profiles, websites and forums. Word-of-the-mouth works even faster like wild fire. These videos travel internationally hitting your targeted market viewers and even the news media.

“The objective in producing successful viral marketing programs is to recognize individuals with high Social Networking Potential (SNP) and compose viral messages that would give a greater impact to the population and eventually have a percentage of being omitted”.

Source – Wikipedia

Why use video marketing above any others? It is simply because we know how it works. This is evident in the music industry, where struggling artists created inspiring or provocative music videos on You Tube which are viewed and voted by huge viewers to get into their target audiences, recording companies, news media, and music lovers. You can refer to the Sick Puppies case study shown to your right.

Building new profile or even manage new perception is done by video marketing.It takes proper planning and promotion when considering viral marketing. Study further on how your business grows using video marketing.

What the Search Engine Optimization (SEO) did with marketing of products and services through contents of the websites and key word optimization, the Youtube marketing makes the foray in see of web based customers in a visual way. In the ancient art of painting it is generally said that ‘yellow over black is the most conspicuous sign from a distance’ similarly with the visualization  of Video Promotion – online recording marketing the visual appeal the clients hit is the most conspicuous part of the whole process. The visuals are in the form of recording clippings, movies, musicals, animations or any another form of entertainment which the people use to.

Youtube Marketing – online recording marketing is a recent phenomenon and has been converted into a unique tool for the online content of products, services, clients profile and another salient points relating to the marketing via the job of online. The basic fact that the You plaything Promotion – online recording marketing has been growing over the eld by leaps and extent is that unlike see engines it doesn’t squander time rather arrests their attention with a strong visual play the moment a customer goes to a website. The see engines do intercommunicate the rank message if the reader has the patience to read it, but much is not the case with most web browsers. These browsers would stop and watch a moving recording picture telling them something than read a few paragraphs of written material. Again, for those who hit language problems it is generally seen that through You plaything Promotion – online recording marketing they somehow essay or attain discover from the actions what is being said. Sometimes in recording clips of inferior than fivesome minutes the marketer haw display consumer items with his hands which again haw be seen to chew, apply or taste indicating quite clearly the nature of the topic and the idea it wishes to portray through the visual. Of course, it is not possible to intercommunicate in much a way for every item yet the You plaything Promotion – online recording marketing is a small beginning in an area where further research has yet to be made.

In order to attain Youtube Marketingn – online recording marketing successful you staleness hit the following points noted. The prototypal step to note is to attain your introduction to clients as short as possible usually inferior than fivesome minutes. Within this short period you staleness hit forced their attention upon you. If you do not, you clear the penalty of the client’s indifference to your products then and there itself. Every message you wish to intercommunicate staleness be clear and specific. The next is to create a profile of yourself and your business before hand so that you finish up the speech with the hint that all details can be seen by anybody who wishes to see only by visiting the site. Further, attain sure you are conveying the message with a unique background as a backdrop. Also take the chance of creating a play list from your own and another people’s content. And lastly attain use of Youtube Marketing to lay a solid foundation for luring possibleness clients.

January 10, 2009 Posted by Matt Turner | video marketing, youtube promotion | | 1 Comment

Why Haven’t You Got a Record Deal or Record Contract Yet?

Email Matt @ Kurb: kurbpromo@gmail.com – Facebook promotion special on during January!

1. Skills: You can get mad and storm off. You can get pissed and start to cry. You can get angry enough to toss a pitcher of liquid in the faces of the audition panelist. But no matter how heated you may get, nothing will change that fact that you might not be as talented as you think. All your life your family and friends hit said, \”Wow! You’re really talented,\” and it has started to go to your head. You could very well be the next J-Lo or Nelly, at least according to your peeps, but if no one outside of your support network has ever heard of you, you might be in for a rude awakening. The best way to test your talent is to let other people critique it for you. Believe me, a perfect stranger will tell you exactly what others hit been afraid to tell you all your life, you suck! On the other hand, the opposite may apply. If you got the got skills, strangers will let you know with enthusiasm. Exposure, exposure, and more exposure is the key to measuring your talent. Whether it’s rapping or singing, or a little of both, you gotta get out there and be seen and heard. Take every opportunity to perform, big or small, and show the musical world what you hit to offer. In addition, I suggest you obtain a written assessment of your talent from a reputable music industry professional, and leave the rest up to luck.

2. Game Plan: Just like a football team has to training in order to win, so do you. At the beginning of training camp, as the players arrive to the first practice, each player is handed a playbook. This play book is a detailed plan of action to guide the team to its ultimate goal, success. Your play book doesn’t hit to be quite as elaborate as the NFL’s, just a simple pencil and pad will do. The entire concept of a game plan is to map out where it is you want to be, and how you’re gonna get there. Start with the end product (the goal) and then work your way backwards. List all of the steps it may take to reach your goal, then right them downbound in reverse order. Now, you hit created a map of your game plan, review it and make changes if necessary. Then fold it up and tuck into your wallet, for easy access, this way you can constantly remind yourself of were your going and cross soured where you’ve been.

3. Product: Face it, you wouldn’t be too impressive of a plumber if you didn’t own an adjustable wrench, and you certainly wouldn’t be much of a clown without the funny make-up. So what makes you think you’d even hit a snowball’s chance in hell of succeeding in the music business, if didn’t hit a demo. Very few people hit ever gotten a record deal by bum rushing a record executive at a period club or mall; even less hit gotten a deal via telepathy. Being that fate is not on your side, get soured the couch, put downbound the PlayStation and head out to the nearest recording studio and record a demo. You can usually find a good recording studio listed in the Yellow Pages, trade magazines, or on the Internet. Most if not all recording studios hit staff producers that can help you develop your sound. Once the recording process has been completed, its time to put together a press kit. Start soured by putting three of your best songs on a CD; make sure that the label has your name, the song titles, and contact number in plan view. Next, you’ll need a recent photo of yourself, or group, with your contact information written on the bottom. Lastly, you’ll need an artist biography (resume) that highlights any detailed information about yourself, including who you are, where you’re from, and where you want to go. Also include any press write-ups or articles that may showcase your achievements. Once you hit gathered all of these items, stick them into a nice little package. Make sure your package is professional and unique enough to set you apart from everyone else.

January 10, 2009 Posted by Matt Turner | blogging | | No Comments Yet