Music Business Management: Leverage Music in The Growing Games and Software Market

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So, great day on my blog today with 320 uniques so far – that’s my best day ever!

And when somethings working in online promotion, well you go for it! So what gems of wisdom can I impart about music marketing and promotion on my blog today?

As I said, I’ve been blogging for 20 months now and now I’m seeing real traffic. If we’d got your blog to 300 unique visitors a day then we’d seriously be expecting 3 email sign ups and building a 1000 strong email list within a year.  And an email list with 1000 willing names on it is the beginning of a serious music business.
But today I read a couple of articles about the decline if the CD and the devline of music industry revenues in general.

Same old stroy really, nothing to get worked up about.

Except I make most of my money from CD and DVD duplication so it’s got me thinking about my own advice and having faith in the power of your brand to serve as a platform for monetization even as we move into an era where entertainment products and service have an ever more intangible value related to the association with the artist and their artist brand.

I don’t know what I’ll be marketing in 10 years from now but I’ll be buidling positive and engaging associations alright, whatever we end up selling or however we make our money, it’s goingall going to flow from that – positive engagement and experiences.

Also, this, from a guardian article questioning the conclusion that downloads are responsible for lost music industry revenue:

But the reality is that nowadays, one can choose between a game costing £40 that will last weeks, or a £10 CD with two great tracks and eight dud ones. I think a lot of people are choosing the game – and downloading the two tracks. That’s real discretion in spending. It’s hurting the music industry, sure. But let’s not cloud the argument with false claims about downloads.

This is the writing on the wall. Providing is all about being useful and fulfilling a need.

Especially when I’m talking about ideas for creating revenue, what exactly is your plan to get more involved with your music in the burgeoning gaming industry?

How are you going to be a starter on that track?

Let your non existant label deal with that? Or that guy who tries to act like your manager?

Look I’ll tell you how I run my business. When I get an idea to make money, I put up a few blog posts and a new page up on my website. I say – this is what it is, this is how much it costs and from then on it’s just as many convincing, reassuring and persuasive arguments I can make to sell the deal.

So . . . are you making this information available? Have you put forward this proposition so that you can start connecting with the gaming industry and software developers? Are you posting blogs about this in particular, are writing specific tunes and creating content to engage with this specific and tiny but intensely valuable part of your potential fanbase?

But then I could just as easily turn that on it’s head.

You see, if a computer game is now becoming the standard unit of entertainment consumption, how are you using software to develop your brand?

There’s a whole raft of ideas there for creative people.

NIN nails had their Iphone app. Fall Out Boy had an online game but it didn’t engage me at all because I had to make a character and I couldn’t be fracked. Bored already, yo.

Meanwhile on the other side, I’ve seen marketers develop free software and apps as tools for the purpose of spreading links and engagement. For example, a toolbar app that updates with feeds from your band . . . gives you instant access and engagement with that fan as soon as they open their browser.

Again, this comes down to authentic engagement. Is this product – whether free or not or whatever it’s role in the business model / proposition – is this product actually going to be useful to my fans so that it provides engagement?

Is it going to be a branding exercise like a video, a chance for fans to explore and engage with the message and values of the band?

Is it going to have some viral novelty factor that makes it spreadable?

Hey it’s your game. And all you have to be aware of is that the game is changing rapidly and new rules are emerging. What is going to give you the edge in connecting and engaging with fans?

And if people don’t want to buy CD’s and no one wants to sell them because everybodies buying games . . . and those games are gonna be pretty shitty if they’ve got no decent music on them.

Economics is a funny thing. You see now, even more people will want to make games to make money, so more projects will be underway over the next few years and more investment will be put behind it.

And more young guys or amateurs coming through with their own ideas will establish clout – and just like you, they’ll be looking to build strong partnerships to enhance their brand.

so if a the gaming industry is where the money is going now, how are you going to be getting in on the action?

Interested in comprehensive online music marketing for bands?We provide online management and marketing services to arists, musicians and performers around the world.

Contact me, Matt to talk about building your music brand online – kurbpromo@gmail.com