Where Artist Brand and Internet Music Marketing Meet

Matt @ Kurb and his team of designers, writers, content distributors, social media marketers, google adwords PPC managers and video producers provide a complete online marketing solution for musicians, entertainers and performers.

Email Matt @ Kurb: kurbpromo@gmail.com

It’s just $400 up front to get your online music marketing campaign running with a website design, blog, email list, myspace and youtube promo and guaranteed targeted traffic every day.

If after 3 months you don’t think it’s right for you that’s fine, you keep all your designs, videos. market research and email list data.

$400 For PROFESSIONAL and COMPREHENSIVE marketing? Get in quick!!! Ask about the $100 free advertisng credit!

Want more info on what we provide? Artist Management // Youtube marketing // video production

As well as cheap graphic design // blog promotion // gig promotion

So you’re doing publicity, you’re pushing the song out, it’s going to get heard, then what happens?

People come looking for you, maybe they end up on your site, or your myspace, but youre not giving them enough compelling or persuasive reasons to sign up.

That’s the first thing that hits me when I go to an artists site – do I care?

This is the sales strategy we have to build. They’re not going to buy
anything straight away so it’s about creating an open line of
communication through email to set up for future sales, because
building a campaign around direct sales – pushing music purchases -
just won’t pay off immediately.

Just trying to paint a picture for you to keep the dialogue open, and

so you can understand better what it is I do. This is the conversation I’d be having 2 months into the promotion once all the set up is done but if we start talking about this now then we’ll have a better idea of where we’re going.

All the stuff I’m talking about – who you are, what you represent, this is what you will have to
bring to life on your blog, your newsletter etc. in order to keep fans engaged.

As you’re writing and as we’re developing your brand, then certain key
messages are going to start coming through that we have to emphasize.

Statements and ideas that are simple, compelling, appealing.

And the one page we develop to send people to to sign up for the
newsletter has to be very strong on those brand messages. The visuals,
the copywriting the design, this going to take some discussion and
evaluation between you and I, that’s what I’ll be doing for an hour a
week.

And the same conclusions we reach here will be used when we’re
developing your social media presence (myspace etc.)

Theres some basic simple stuff ie we need to see more of you, faceless
campaigns are a disaster waiting to happen. You – a picture of you -
has to be on that page.

But there’s more complex issues-

ok so an important point – where internet marketing meets branding -
is that we want to be in control of the brand not somebody else.
Because when you search for an artist – which is the most likely
reaction of somebody who has heard and likes your song as a result of
your publicity efforts – your myspace comes up first, but in terms of
google we want your website – and other materials that are provided by
you/us as the source – coming up before anybody else who although giving you publicity – is not in tune with our agenda of promoting you as a musician.

Getting your sites that are framed by us setting the tone for your brand above these other
sites in google searches will be a priority outcome I believe for the first 3 months.

In terms of your brand, we need to be setting the agenda. “Framing”
your brand. If we want to be the ones framing you as this artist with a certain image . . . that IS extremely compelling, we just as I say, have to bring that to life

So what pictures of you have we got to use? This is usually where we’d
start for branding. First thing I’d be doing is talking to my graphic
designer about developing a visual image for your blog / email sign up page. We can incorporate the
themes used on your myspace or current website, album art etc. for continuity but most importantly we need a big ass picture – or a series – of you looking as if you’re everything you claim to be.

More Notes on Music Artist’s Marketing Campaigns

Matt @ Kurb and his team of designers, writers, content distributors, social media marketers, google adwords PPC managers and video producers provide a complete online marketing solution for musicians, entertainers and performers.

Email Matt @ Kurb: kurbpromo@gmail.com

It’s just $400 up front to get your online music marketing campaign running with a website design, blog, email list, myspace and youtube promo and guaranteed targeted traffic every day.

If after 3 months you don’t think it’s right for you that’s fine, you keep all your designs, videos. market research and email list data.

$400 For PROFESSIONAL and COMPREHENSIVE marketing? Get in quick!!! Ask about the $100 free advertisng credit!

Want more info on what we provide? Artist Management // Youtube marketing // video production

As well as cheap graphic design // blog promotion // gig promotion

So. I could get you 10,000+ or many more hits on your site or myspace or whatever but it’s
the same situation as Youtube: it doesn’t convert to sales.

My system is this:

- build a website from which to build email sign ups and a blog from
which to bring in google search

- we’ll run an online advertising campaign, plus other site promotion strategies

- we do all the online promo discussed myspace, youtube – but don’t
expect massive results here in terms of sales

- the point is building email sign ups, sure we offer stuff for sale
on the website, but the main point is email sign ups, then we’ll be
working together to put a monthly newsletter out which offers
different music products etc. for sale. This can take two months to
get off the ground, co ordinating your content with my team for
graphic and web design etc. but what I aim for is a situation of you
in a year from now with 1000+ fans and building on the email list,
each spending $5 a month. This is JUST your email list.

That’s just our base strategy because it’s where we’ve been most
effective recently, and thats how I tend to work, following through on
what’s been successful.

Also, obviously you don’t want to wait a year to get paid. So we
discuss how to use your site for this. In the short term you need to
earn $500 once rather than 500 x $1 for song sales. To raise money
fast from the ground up song sales not a fast turnaround strategy, so
that’s a discussion we can have.

with your website there is ALWAYS work to be done, but at least it looks good, the presentation is to a
standard.

Now we worry about branding and sales. A really lovely
picture which creates a great vibe for your music is great, but it’s not
compelling people to do what we want them to do, and it’s not pushing
your brand out strongly enough.

your website needs to be more outcome focused as well as looking
good. We gotta compel people to want to sign up, which is going to
need a compelling proposition – like a free song or mix – and then
that’s going to need a persuasive sales pitch to get people signing
up, and then some really engaging follow up newsletter content so that
we can hang on to and develop these sign ups into real fans.

I try and hold people to 3 months is because that’s the minimum time it takes to see results.

When you’re still building your platform there’s months of work there before we can even start running numbers through online advertising.

My honest opinion is that the quickest to get results is online advertising but I don’t think pushing it to your site is going to work unless you can develop it and encourage email sign ups.

You need a platform set up for the campaign following more closely to my formula, incorporating design, strong sales pitch or “copy” and video if possible, and a strong proposition including a free giveaway,
in order to convert that to email sign ups. Setting all that up – and then set up your advertising campaign – is going to take longer than a month.

the payment plan – which is $400 upfront and with no obligation to pay the second $200 if you don’t feel it’s right for you – is laid out so I can provide the best service possible.

If your serious I’m most happy to answer more of your questions or hear more about exactly what you’re trying to achieve, just be aware it takes more than a few steps to bring an artist to profitability.

I’ll be straight up, most artists need some serious brand coaching and development and that’s not so much about numbers and reports but about you crystallising your concepts into something we can turn into
campaigns that are going to connect with a fanbase.

I’m not saying become lady gaga but the woman has a distinct brand that she trades on.

Music Video Marketing and Promotion: Optimization for Youtube

Alright presenting to you today the fantastic insights of Kurb marketing person Siraj who has finely crafted this post on Youtube video marketing for you here; Don’t forget you we’re still offering youtube promotions packages for $500 consisting of producing a modest video presentation and also guaranteeing 20,000 views.

But you got to ask what is the outcome of promtoing your video? Of course youtube promotion is also part of our regular music marketing service where you get all kinds of other goodies. – email me, Matt @ Kurb: kurbpromo@gmail.com

What I am going to deal is that seven tips to optimize your you tube videos I have already told you about the importance of you tube promotion. Here are the seven tips as follows.

1 create outstanding content

To create an outstanding content you must have the following your content must be

Funny, Controversial, Exceptional, Useful, and also you must ask direct questions, run competition, and also Create riddles. This would boost the quality of the video.

2 Optimize your you tube channel

To optimize your you tube channel the first thing you have to do is click Sign in

and after that enter your User id and password after that go to edit and I have given you an example from free magic live click on to Edit channel and after that click Free magic live there you will see the Title description click on to it and then go to Change channel type and after clicking that scroll to New channel type in that click the option guru and after that go to Update channel and then click on to website copy info after that go back to account then click on to Profile setup after that click on to the website link and scroll down to Save changes this is how you optimize your you tube channel.

3 Use keywords cleverly and in the right places

In order to use the key words in the right places all you have to do is go to Free magic videos and then Edit the website address and again click the title there the website address will be written like (http//freemagiclive.com) and you will find an another option as Tags where the same address will be mentioned all you have to do is edit the address an Save changes that’s it.

4 Add Url in the right places.

This is very simple all you have to do is follow these instruction first you have to edit description and after that you have to block the website address like for e.g. http free magiclive.com and after that click on to annotation which you will find on the top of the page which are resembled in blocks that’s it.

5 Link to your videos from where ever you can

In this you can see the list of things appearing in the video the first one is that

your blogs other blogs and authority sites and the next are the Forums and after that Book mark your videos by social book marking which will be very helpful and use ful.

6 Provide plenty of social proof for your videos

The main important information you have to give is the no of views on your videos

and after that how is the rating for  your videos and also the most important information is that you can also have Interaction with other people in you tube and also tell every one like your friends and family about these videos and along with that use  social websites

and along with that use email list to show how social is your video.
7 Ping your you tube channel

In this you can get the example of pingot the much used the most recommended site available in Pingot all you have to do is to there will be an option given as blog name and underneath you have to enter your url and underneath this url there is some thing called as xmi feed where you will be asked to enter your website and after adding all the necessary details click go to pigoat.

So these are the details, which you can see in the video, and also you can get all the necessary details possible in the videos I hope I have given the necessary details and it would be more helpful if you follow the above information’s.